Sunday, February 15, 2009

Finding My Own Voice

I work as a copywriter. It's OK if you don't know what that is. Most of the time people think I help people copyright their work. These people obviously don't know me very well...they're also probably not the best spellers.

Copywriters create a voice and tone for a brand to speak to the brand's target audience. This voice is then used in ads, newsletters, web sites, etc. That being said, I'm trained to be clever. I'm great at puns, double entendres, innuendos and one liners. I'm also good at telling a person why their voice isn't working or how it could get better. What I'm not good at yet is finding my voice.

Not my voice for my job. A voice that doesn't have to follow a set of standards or speak to a specific audience. A voice I can use when I'm just writing to write. When I need to speak my mind about something or just make sense of my thoughts.

So that's the purpose of this blog. To provide me with an outlet to speak in a voice that's 100% my own. Please bear with me while I figure it out.